Build a strong, practical foundation in modern digital marketing — with AI built into every workflow, not taught as an afterthought.
Every module pairs a core concept with hands-on application — click a module to see what's inside.
AI is not a separate lesson here. It's a working layer applied inside research, content, campaigns, SEO, email, and reporting. AI doesn't replace marketing fundamentals — it makes skilled marketers more capable.
SEO tools, search platforms, and analytics used to plan and track organic performance.
Meta Ads, Google Ads, and advertising platforms used to plan and run paid campaigns.
Design, video, and content-creation tools for producing marketing assets.
AI assistants, research tools, content tools, and analysis tools applied across workflows.
CRM, email, WhatsApp, and no-code automation for lead capture and nurturing.
Analytics platforms, dashboards, and reporting tools to measure and optimise.
Tool categories reflect the modern marketing stack. Inclusion does not imply certification, partnership, or official affiliation.
Build a complete digital marketing plan for a real-style brand — audience, channels, and goals.
Research keywords, map search intent, and plan a content strategy around it.
Structure and plan a Meta or Google ad campaign, from audience to creative to budget.
Plan a month of platform-specific social content aligned to a brand strategy.
Design a lead-nurturing email sequence with a clear conversion goal.
Use AI workflows to analyse campaign data and produce a performance report.
Fee shown is indicative — confirm final pricing and current offers with admissions.
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